Building partnershipsystems that scale.
Wednesday 28 October 2026. Marvel Stadium, Melbourne
Bryan WilliamsFounder, HockeyStick Advisory
Where the room actually sits on partner-sourced revenue
0%Industry benchmark
0%This room
$0bnThe gap
Benchmark source: Crossbeam. HSA proprietary data.
AI has flooded every channelbut this one.
Lead mixShare of leads by source
Marketing ~50%
Direct sales ~20%
Partnerships 27 to 30%
Partner leads close faster and larger.
AI noise swamped email and outbound. Introductions still cut through.
"I want a bunch of leads from partners starting next week. I do not have time to talk to them, so please make that happen."
Head of Sales, early HockeyStick client
They had a partnership target.They did not have a partnership system.
NoClear partner proposition
NoExecutive alignment
NoMeasurable plan
NoOperating capability
Partnership ambition runs ahead ofthe capability required to deliver it.
Where could we go?
The Revenue Gap
Are we ready?
The Readiness Score
Score your ownreadiness.
You get your score, your three biggest gaps, and where you sit against the room.
Your Revenue Gap report is already in your inbox. Pull it up now.
Live
This is wherethis room sits.Right now.
Illustrative static fallback. Live results replace these on the day.
Most B2B partnership teams cannot show a measurable line from activity to revenue.
Show the line to ROI and partnershipsstop being a cost centre.
They become a growth engine.
We moved [OUTCOME]for PencilPay.
Where they started
[to come]
What we did
[to come]
Where they are now
[to come]
[Client testimonial, in their words, as the only text on screen.]
Partner activation cannotcompensate for bad strategy.
AI is the acceleration layer.Not the strategy.
The machine does the grunt work.
Do not leave Accelerate with more partnership ideas.Leave with a plan.
Three priorities
An owneragainst each
Deadlines7 days14 days30 days
Here is my promise to you.I am assuming your promise to me.
Accelerate, by name and by nature.
