Accelerate 2026
Building partnership systems that scale. 28 October 2026, Melbourne.
30% is the Partner Sourced benchmark of revenue.APAC sits at 21%
0%Industry benchmark
0%This room
$0bnThe gap
Benchmark source: Crossbeam. HSA proprietary data.
AI has flooded every channelbut this one.
Everyone has access to the same tools, so everything looks the same. Your ecosystem is the moat. Trust and relationships are the moat. For now.
"I want a bunch of leads from partners starting next week. I do not have time to talk to them, so please make that happen."
Head of Sales, fintech client.
They had a partnership target.They did not have a partnership framework to get them there.
NoPartner proposition
NoExecutive alignment
NoMeasurement plan
NoOperating capability
Partnership ambition runs ahead ofthe organisational capability to deliver it.That is the partnership pipe dream.
Two questions
Where could we go?
The revenue gap
Are we ready?
The readiness score
Score your ownreadiness. Five minutes.
Your revenue gap report is already in your inbox. Search "your seat is secured" and pull it up now.
Live
This is wherethis room sits,right now.
Illustrative figures. Live results replace these when the feed connects.
Most B2B partnership teams cannot show a measurable line of sight from activity to revenue.
When you can show the line of sight to ROI,partnerships move from a cost centreto a growth engine.
"We haven't needed a big sales team. Partnerships became our engine."
Tim Demetriou, Co-Founder, PencilPay.
Where they startedPartners were already bringing them deals. There was no structured way to build or manage those relationships.
What we didDefined the ICP. Built a partner value proposition around taking work off partners' plates. Made enablement repeatable.
Where they are now60 to 65 per cent of partner-led leads convert. Partner-led customers stay. No large sales team.
HockeyStickPartnerships Framework
![HockeyStick Partnerships Framework]()
AI is the acceleration layer,not the strategy.
We codified our IP.We built the framework.This year we are proud to announceHockeyStick AI.
Do not leave Acceleratewith more partnership ideas.Leave with a plan.
Three priorities. An owner against each. Seven, fourteen and thirty day deadlines. Built section by section across the day.
hockeystickadvisory.com/live
Here is my promise to you.
Unlock the resources.
Unlock the investment.
Unlock your own career.
