Accelerate 2026

Building partnership systems that scale. 28 October 2026, Melbourne.

Where the room actually sitsof Partner Sourced Revenue

0%Industry benchmark

0%This room

$0bnThe gap

Benchmark

0%10%20%30%40%

Benchmark source: Crossbeam. HSA proprietary data.

AI has flooded every channelbut this one.

Everyone has access to the same tools, so everything looks the same. Your ecosystem is the moat. Trust and relationships are the moat. For now.

Email

Paid search

Social

SEO

Content

Outbound

Events

PartnersTrust. Relationships.

HS

Head of SalesFintech client

9:02am

"I want a bunch of leads from partners starting next week. I do not have time to talk to them, so please make that happen."

They had a partnership target.They did not have a partnership framework to get them there.

NoPartner proposition

NoExecutive alignment

NoMeasurement plan

NoOperating capability

Partnership ambitionruns ahead of the organisational capability to deliver it.That is the partnership pipe dream.

Two questions

30%21%

What % of growth could partnerships deliver?

Partnerships revenue gap

Are we truly set up for partnership success?

The readiness score

The 7 Pillars of Partnership Readiness

People

The right team, structure and seniority to run partnerships.

Process

Documented, repeatable mechanics for managing and enabling partners.

Programs

A defined partner offer, clear expectations and commercial incentives.

Technology

Systems to operate, track and measure partnerships.

Data

Trusted data connecting partner activity to revenue outcomes.

Budget

Protected, fit-for-purpose funding to execute at the intended scale.

Executive Buy-in

Senior leadership ownership, backed by structure and incentives.

Score your ownreadiness. Five minutes.

Your revenue gap report is already in your inbox. Search "your seat is secured" and pull it up now.

QR code to the Partnership Readiness assessment

Use the same email as your revenue gap report.

This is wherethis room sits,right now.

Illustrative figures. Live results replace these when the feed connects.

5:00

0 completed

Most B2B partnership teams cannot show a measurable line of sight from activity to revenue.

When you can show the line of sight to ROI,partnerships move from a cost centreto a growth engine.

"We haven't needed a big sales team. Partnerships became our engine."

Tim Demetriou, Co-Founder, PencilPay.

0%of partner-led leads convert

Where they started

Deals, but no structure.

Partners were already bringing them deals. There was no structured way to build or manage those relationships.

What we did

A system partners want.

Defined the ICP. Built a partner value proposition around taking work off partners' plates. Made enablement repeatable.

Where they are now

Partners are the engine.

60 to 65 per cent of partner-led leads convert. Partner-led customers stay. No large sales team.

HockeyStickPartnerships Framework

AlignKnow where to play and how to win.

ValidateUnderstand your partner's business.

ActivateTurn partner intent into partner impact.

OptimiseTune the partner operating model.

AccelerateDouble down on what's working to establish partnerships as a predictable, measurable growth channel.

What is the role of AI in B2B partnerships today?

AI is the acceleration layer,not the strategy.

AI does the grunt work.

Research partners

Write partner briefs

Build the reports

Chase follow-ups

Prep the QBR

People stay in the loop.

Decide

Approve

Build the relationship

We codified our IP.We built the framework.This year we are proud to announce

Do not leave Acceleratewith more partnership ideas.Leave with a plan.

Three priorities. An owner for each. A clear plan for the next 30 days.

Today

30 days

hockeystickadvisory.com/live

Here is my promise to you.

Speak the language of the CFO.

Fill the plan. Take it to your leadership. Fund the gap

Unlock your own career.

Thank you.

Bryan WilliamsFounder, HockeyStick Advisory

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