Accelerate 2026

Building partnership systems that scale. 28 October 2026, Melbourne.

30% is the Partner Sourced benchmark of revenue.APAC sits at 21%

0%Industry benchmark

0%This room

$0bnThe gap

Benchmark

0%10%20%30%40%

Benchmark source: Crossbeam. HSA proprietary data.

AI has flooded every channelbut this one.

Everyone has access to the same tools, so everything looks the same. Your ecosystem is the moat. Trust and relationships are the moat. For now.

Email

Paid search

Social

SEO

Content

Outbound

Events

PartnersTrust. Relationships.

HS

Head of SalesFintech client

9:02am

"I want a bunch of leads from partners starting next week. I do not have time to talk to them, so please make that happen."

They had a partnership target.They did not have a partnership framework to get them there.

NoPartner proposition

NoExecutive alignment

NoMeasurement plan

NoOperating capability

Partnership ambition runs ahead ofthe organisational capability to deliver it.That is the partnership pipe dream.

Two questions

30%21%

Where could we go?

The revenue gap

Are we ready?

The readiness score

Score your ownreadiness. Five minutes.

Your revenue gap report is already in your inbox. Search "your seat is secured" and pull it up now.

QR code to the Partnership Readiness assessment

5:00

Use the same email as your revenue gap report.

This is wherethis room sits,right now.

Illustrative figures. Live results replace these when the feed connects.

Most B2B partnership teams cannot show a measurable line of sight from activity to revenue.

When you can show the line of sight to ROI,partnerships move from a cost centreto a growth engine.

"We haven't needed a big sales team. Partnerships became our engine."

Tim Demetriou, Co-Founder, PencilPay.

0%of partner-led leads convert

Where they started

Deals, but no structure.

Partners were already bringing them deals. There was no structured way to build or manage those relationships.

What we did

A system partners want.

Defined the ICP. Built a partner value proposition around taking work off partners' plates. Made enablement repeatable.

Where they are now

Partners are the engine.

60 to 65 per cent of partner-led leads convert. Partner-led customers stay. No large sales team.

HockeyStickPartnerships Framework

Align

Validate

Activate

Optimise

Accelerate

AI is the acceleration layer,not the strategy.

AI does the grunt work.

Research partners

Write partner briefs

Build the reports

Chase follow-ups

Prep the QBR

People stay in the loop.

Decide

Approve

Build the relationship

We codified our IP.We built the framework.This year we are proud to announce

Do not leave Acceleratewith more partnership ideas.Leave with a plan.

Three priorities. An owner against each. Seven, fourteen and thirty day deadlines. Built section by section across the day.

7 days

14 days

30 days

hockeystickadvisory.com/live

Here is my promise to you.

Unlock the resources.

Unlock the investment.

Unlock your own career.